Cainiao, the logistics unit of Chinese e-commerce giant Alibaba is preparing to go global for the biggest online shopping event of the year, “11.11” which falls on Nov. 11. In preparation for an influx of orders from international customers, Cainiao says it positioned 1,000 ocean containers full of goods in international markets and will charter a total of 51 flights related to 11.11 orders.
For more on Cainiao’s 11.11 strategy, Nina Chamlou, associate editor at our sister publication, Air Cargo World reports:
Cainiao prepares for global 11.11 event with charter flights, new technology
