What is eWTP, and why you should care

2016 was a record year for Tmall Global, Alibaba’s online platform that enables international brands to sell directly to Chinese consumers. The number of imported product categories available on Tmall Global climbed almost 50% to 3,700, with offerings from more than 14,500 international brands from sixty-three countries. And it wasn’t just the number of products […]
  • David Harris
  • January 4, 2017