Goin’ Mobile: IAG Cargo wraps up The Who’s North American tour

See me. Feel me. Touch me. Move me… IAG Cargo just wrapped up a stint as the aviation roadie for legendary British rock band, The Who, on its 65-show tour across North America. The band will continue to tour at another planned 35 concerts around the world.

Starting in Detroit, the North American leg of the tour had IAG Cargo transporting the band’s production and equipment around the country. The Who travel with a high volume of expensive props and instruments. In total IAG Cargo carried 36 tonnes of cargo over the course of the entire nation-wide tour.

Organizing a national tour is no small feat, the band admitted. “A vast amount of production, care and organization goes into an event such as this. With so much high octane activity taking place on stage, the band and the crew appreciated the fact that backstage logistics, including the safe delivery of the equipment, happened seamlessly and punctually. It was a momentous tour and our partnership with IAG Cargo played an important role in its success,” said a satisfied Roy Lamb, Production Manager for the band.

Although they achieved fame with lyrics like “I hope I die before I get old,” The Who are now celebrating 50 years of entertaining aging hippies – plus a new g-g-g-generation of fans – long after guitarist Pete Townsend’s arthritic shoulders make his iconic “windmill guitar” style one of the most impressive parts of the show. For American fans, the band still has U.S. dates on schedule, in California.