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阿里巴巴，预计今年“双十一”活动再创电子商务神话

Charles Kauffman by Charles Kauffman
October 31, 2017
in News
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中国电子商务巨头阿里巴巴表示，预计今年将有超过1亿的用户参加11月11日举办的“双十一”活动。“双十一”活动又名光棍节，是全球上最大的单日零售活动，需要巨量的物流保障服务。阿里巴巴的产品共有14万多个品牌，其中包括6万多个国际品牌。在此次活动中，阿里巴巴将囊括线上、线下的购物平台，包括约60万个社区商店，超过10万个实体的“智能商店”以提供虚拟试穿、购物体验，付款取货。

为支持该购物盛宴活动，阿里巴巴的菜鸟物流网络将投资超过2亿美元，以支持参与的商家及物流合作伙伴，并有超过300万的物流从业人员，派送“双十一”当天所产生的订单。

Tags: Mandarin News
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