What is eWTP, and why you should care

Last year broke sales records for Tmall Global, Alibaba’s online platform that enables international brands to sell directly to Chinese consumers. But for Alibaba, this is just the start. In David Harris’ piece in our sister publication, Cargo Facts, he write about Alibaba’s vision of the “Electronic World Trade Platform” – a sort of World Trade Organization for e-commerce, providing “a future of frictionless, borderless” transactions.